The Marketing Committee’s goal for Montague-Ridall & Associates is to expand the awareness and exposure beyond the scope of STHM. We want to also increase the participation level in our events in regards to the underclassmen. If they are able to attain these goals, this committee will reach our third goal, which is to help increase revenue drawn in by advertising and promoting the association’s events to these audiences. It is our duty to ensure the public image of this association is branded appropriately and professionally with regards to employee conduct, advertising, and sponsorship. While instituting more innovative and creative initiatives into their marketing design, they can establish a stronger social media presence and expand the association’s brand recognition among industry professionals in the Philadelphia region.